Swetha Baskaran

About

Swetha Baskaran (she/her)

I am a learning experience designer and project manager based in the United States, where visual communication is totally my cup of tea. The brewing process began at the age of 10, thanks to countless Pictionary game nights with my friends. My initial dream was to become a Disney film writer, desiring to create magical moments on the big screen!

Of course, my plan did not work out, and I found my true calling through plan B. I discovered a whole new world to create magical moments that facilitate learning and empowerment through the captivating realm of experience design. From that moment forward, there's been no turning back.

Today, I find myself crafting my dream lifestyle, doing what I'm incredibly passionate about. It's a journey filled with creativity, inspiration, and the satisfaction of making a positive impact through my work. In my spare time, you can find me binge-watching some of my favorite sitcoms, rock climbing, or simply thinking of my next tea time!

Services

Bespoke Learning Experience

Visual design, eLearning development, UI/UX design, interactive guides, game development, video animations, innovative learning apps, augmented and virtual reality experiences, explainer videos, podcast creation, and data analysis - all combined to craft a customized solution tailored to your unique needs.

Animated Gaming Simulations

Ready to add a dash of fun to your learning journey? Let's explore where learning and gaming collide! Who doesn't adore a good game? My approach blends educational theory with captivating storytelling, creating an immersive gaming adventure. Picture beloved childhood games like UNO, Tic Tac Toe, and crosswords - they're not just nostalgic but also fantastic tools to reinforce new knowledge in an exciting way!

Project Management

Being an instructional designer means wearing many hats - from needs analysis to creative brainstorming, scripting, designing, rigorous testing, and launch, all with a touch of project management magic behind the scenes. I take the reins of the design process while collaborating with stakeholders to create the most impactful learning experiences. Whether it's crafting project schedules or diving into data analysis, I'm your one-stop-shop for all things instructional design and project management. Let's turn learning into an adventure!

Portfolio

LocalThrift App

Thrift Smart, Shop Local, Save Big!

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Gone Fishin'

A Social Engineering Game

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The Boba Matchmaker

What Boba Do I Want?

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What Can I Recycle?

Interactive Recycling Guide

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VR Solar System

VR Solar System Guide

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Experiences

LocalThrift App

Thrift Smart, Shop Local, Save Big!

Challenge: limited clothing styles and shopping options in Amherst

• Limited access for shopping around Amherst, MA.
• Need affordable clothes, new styles & access to unique clothing.
• Students hoarding clothes & unable to de-clutter closets.
• Promote sustainable clothing.

Solution: Thrifting Platform

• LocalThrift is an online platform where users can buy and sell clothes at their convenience.
• Provides an accessible & affordable shopping experience.
• Sellers and buyers can meet for trade in person at local location.
• Helps the sellers to de-clutter and promote sustainability.

Research Questions:

• How easy is it for users to navigate the app and complete tasks such as browsing for items, selling an item?
• What usability issues do users encounter while using LocalThrift?

User Evaluation: Participants complete a list of tasks on LocalThrift

• Sell an item.
• Browse for item.
• Add items to cart.
• Contact Seller.

Tools Used:

• Storyboarding - Adobe Illustrator |
• UI Design - Adobe XD & Adobe InDesign |
• Wireframe Design - Figma |
• App Development - React Native |

Gone Fishin'

A Social Engineering Game

Challenge: Mitigating social engineering threats in the Workplace

• Substantial financial losses from human error.
• Traditional eLearning modules lack modern tactics coverage.
• Need training using real-world scenarios for effective defense.

Solution: Interactive security game

• Designed an engaging, realistic game to boost motivation, confidence, and interaction aimed at reducing susceptibility to phishing attacks.

Result: Improved security awareness leading to reduce in threats

• 30% increase in engagement and learning.
• Employees are now more cautious online.
• Effective recognition and mitigation of social engineering tricks through real-life practice.

Tools Used:

• Storyboarding - Miro |
• Graphic Design - Adobe Illustrator |
• UI Design - Adobe XD & Adobe InDesign |

• Game Development - Articulate Storyline |
• Audio - WellSaid |
• LMS Reporting - JavaScript |

The Boba Matchmaker

What Boba do I like?

Challenge: Optimizing menu for small boba businesses

• Choosing wisely is key due to unique drink ingredients.
• What's the ideal menu for a small boba business?
• Can we predict customer preferences for a menu with popular drinks?

Solution: Predictive boba menu simulator

• Built an interactive tool forecasting customer preferences and drink ingredients.
• Provides insights for streamlined menus and personalized drink predictions.

Result: Reduction in investment and increase customer value

• 30% Reduction in Ingredient Costs.
• 20% Increase in Customer Satisfaction.
• 15% Boost in Sales.

Tools Used:

• Storyboarding - Miro |
• Graphic Design - Adobe Illustrator |
• UI Design - Adobe XD & Adobe InDesign |

• Game Development - Articulate Storyline |
• Audio - WellSaid |
• LMS Reporting - JavaScript |

What Can I Recycle?

Interactive recycling guide

Challenge: Improving Recycling Clarity

• Unclear recycling bin instructions.
• Confusion and anxiety hinder recycling.
• Mixed disposals harm recycling efforts.

Solution: Interactive Recycling Education

• Virtual world for hands-on recycling practice.
• Bridging theory and real-life experience.
• Building confidence in recycling decisions.

Result: Confidence in participation & sustainability practices

• 40% Increase in Proper Recycling.
• 25% Reduction in contamination.
• 30% increase in confidence while recycling.

Tools Used:

• Storyboarding - Miro |
• Graphic Design - Adobe Illustrator |
• UI Design - Adobe XD & Adobe InDesign |

• Game Development - Articulate Storyline |
• Audio - WellSaid |
• LMS Reporting - JavaScript |

VR Solar System

Explore our solar system up close

Summary

I created a virtual reality solar system for students, designed to immerse them in an authentic learning experience. This educational tool is exclusively built for virtual environments and optimized for viewing on Oculus VR headsets. It enables students to interact with the environment and explore the planets of the solar system at their own pace, distinguishing their unique characteristics and educational content.

Tools Used:

• Storyboarding - Miro |
• Graphic Design - Adobe Illustrator |
• UI Design - Adobe XD & Adobe InDesign |

• Game Development - Articulate Storyline |
• Audio - WellSaid |
• LMS Reporting - JavaScript |

Contact

• LinkedIn

Elements

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